ABOUT US

Chocolate Clothing Website


Chocolate Clothing is a multi-award- winning kid’s designer clothing retailer founded in 2007. Stocking luxury childrenswear from the likes of Ralph Lauren Kids, Young Versace, and Monnalisa, our goal has always been to provide our customers with the latest in designer fashion whilst retaining the highest level of customer service possible. 

This dream has grown alongside us; having gone from a small business in Derry, Ireland to becoming an award winning and respected luxury children’s clothing outlet, offering an ever evolving in-store and online experience to meet our customer’s needs.

HISTORY

Founded in 2007, Chocolate Clothing has always strived to provide the most diverse range of kid’s designer clothes possible, whilst still maintaining the high standard of service our store has become renowned for. We’re only interested in quality, and this is reflected in our brand list, which features the likes of Fendi, Moschino Kids, and Roberto Cavalli Junior. Legendary fashion houses that have branched into the ever-expanding world of children’s designer clothing.

This dedication to our goal has seen us win a number of prestigious awards throughout our history, including Drapers awards - Multi-Channel Retailer of the Year 2013, Pure London fashion awards - Best Independent Retailer 2015, and many more.None of this would’ve been possible, if it wasn’t for us constantly adapting our service to evolve it into one of the best luxury shopping experiences in the world. With 2016 come our most drastic transition to date, the movement of our flagship store from its birthplace of Derry, Ireland to the fantastic Solihull Town Centre. Although it was sad for the store to leave its first home, this move saw us expand exponentially and continue to push the boundaries of high-end retail.

To this day, Chocolate Clothing’s vision remains the same, to provide the ultimate shopping experience. Achieving this means supplying the most complete selection of designer children’s clothing in the world, whilst continuing to deliver impeccable service to each and every customer that walks through our doors, whether they be physical or virtual.

FLAGSHIP STORE

2016 saw Chocolate Clothing launch its state-of-the-art flagship store, making Solihull the new home for our expansive selection of kid’s designer clothing. The store’s bespoke design creates a clean, minimalist, and contemporary setting that perfectly complements the various luxury brands that we carry, such as Boss Kids, Lanvin, and Paul Smith Junior. This cohesion between the store and the garments within it makes for a shopping experience that is truly unparalleled, and one that we believe reflects our vision for Chocolate Clothing.

The addition of our HD video wall has enhanced the store greatly, displaying the latest campaign films, brand images, and catwalk shows to our customers, ensuring that they are kept up to date with the latest goings on in luxury children's fashion. This, alongside the countless other elements, makes our store one of the top destinations for children’s designer clothing, providing excellent service and an unmatched experience.

AWARDS

West Midlands Awards
Drapers Awards
Pure London

Independent Retail Business of the Year 2017

Multi-Channel Retailer of the Year

Best Store Design

Niche Retailer of the Year

Best Independent Retailer

Over Chocolate Clothing’s history, the store has received several awards as a result of our extensive range of designer clothing for children and our excellent service standard. This is an achievement that the boutique is incredibly proud of, as we work extremely hard to maintain our vision as we continue to expand our brand. Some awards that we have been proud recipients of recently include: Winner Independent Retail Business of the Year West Midlands Awards 2017, Drapers Finalist 2017 – Niche Retailer of the year, Drapers Finalist 2017 – Best Store Design, and Drapers Finalist 2017 – Best Multichannel Operation. In addition to this, we have received 25 nominations from highly influential awarding bodies such as Retail Week, PayPal, Inspiring Independents, and Drapers Independents. This recognition has been a huge honour for us, that we feel reflects the superior quality of our store and of our service.

BRANDS

At Chocolate, we only stock the brands that we truly believe create the best kid’s designer clothing in the world. Our experienced team of buyers search endlessly for the most beautiful, exciting, and unique collections so that we can provide the most complete selection of luxury childrenswear to our customers, including offerings from brands such as Monnalisa, Young Versace, and Boss Kids.

Our specialist team of buyers, sales managers, marketing managers, and ecommerce managers are some of the most renowned members of their respective sectors, and have been prevalent within the retail industry since 1970.  This mass of experience is what has helped Chocolate Clothing to curate and provide its incredibly diverse range and become one of the industry leaders in the world of designer children’s clothing.

MEMBERS

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