About Us

Since Chocolate Clothing was founded in 2007, our goal has always been to provide our customers with the latest in luxury fashion whilst retaining the highest level of customer service possible.  

This dream has grown with us; from a small business in Derry, Ireland, to becoming an award-winning and respected luxury clothing outlet - offering an ever-evolving in-store and online service to meet our customer’s changing needs.  



Founded in 2007, Chocolate Clothing has always strived to provide the widest range of designer clothing, whilst maintaining the high standard of service that our store has become renowned for. This dedication to our goal has seen us win a number of prestigious awards throughout our history, including Drapers awards - Multi-Channel Retailer of the Year 2013, Pure London fashion awards - Best Independent Retailer 2015, and many more. 

Over the years our store has also proven its adaptability to the changing demands of our customers. 2016 marked a huge transition period in which we decided to relocate our flagship store from its founding city of Derry, Ireland to the bright lights of Solihull town centre - seeing the store expand in size and push the boundaries of high-end retail. 

Today Chocolate Clothing maintains the same vision - to provide our customers with the very best luxury shopping experience in the world! This means providing the most complete range of designer childrenswear and the highest level of customer service. 



Each and every one of the brands we stock is carefully chosen by our experienced team of buyers. Each season, they get to work finding the most beautiful, exciting and popular collections to offer. 

Our selection of kidswear brands ranges from the most recognisable designers in fashion - such as Young Versace, Fendi, Roberto Cavalli and Hugo Boss - to innovative new brands, such as  the new Karl Lagerfeld collection. 

Our specialist team of buyers, sales and marketing managers and ecommerce managers are some of the most renowned members of their respective sectors, and have been prevalent within the retail industry since 1970. Their extensive experience allows them to select and showcase the very best luxury childrenswear the industry has to offer. 


Flagship Store and Personal Shopping Service

2016 saw Chocolate Clothing open its brand new state-of-art flagship store in Solihull. Our store’s bespoke design creates a clean, minimalist and contemporary setting that perfectly reflects the quality of our brands we stock. The addition of our state of the art HD video wall showcases campaign films, the latest brand images and catwalk shows to ensure our customers are kept up to date with the latest fashion news - making it the perfect store for any true fashion lover. 


Ultimately, our flagship store offers an unrivalled shopping experience, where our highly skilled personal shopping consultants are on hand to advise you on the latest trends and how to integrate them into your child’s wardrobe. Our fully integrated Epos system also enhances your in-store experience by enabling our staff to provide the greatest level of personal service.



Chocolate Clothing is a true believer in evolution - and as a result we have aimed to provide our customers with the latest in young fashion, whilst offering the most complete online shopping experience. The launch of our new website is by no means your typical ecommerce shopping site. Instead, we have developed a modern magazine style website that perfectly reflects the high-fashion brands we represent. Our mixture of fun, stylish blogs, inspirational Look Book entries and informative articles are designed to create a community around our store, and bridge the gap between us and our customers.