Vicky Martin was founded in 1987 to create eveningwear and sexy daywear for young confident women looking for an alternative to mainstream fashion. Collections are often based on stretch fabrics and appeal to women with personal style who appreciate good design and individuality, and who sometimes enjoy being a little cheeky or girly. Vicky Martin celebrates the joy of dressing up.
The continued success of the label is largely due to applied creativity and attention to detail, but also to the supply and demand strategy. The business was set up to 'listen' and respond to market trends instantly. They operate their own Manchester based workshop, where all initiation, design and production is in-house, and new styles are created every week. This in-house approach gives them the flexibility to execute small runs and original effects, and therefore maintain constant freshness and relative exclusivity. They don't mass-produce, and as a result can have a quick turnaround in fabrics and design.
All garments are individually and carefully made using fabric sourced mainly from Europe and the UK. Their fabrics range through soft jerseys and lycras, silk crepes, fluid satins, delicate laces and chiffons, fine knitwear and unusual prints. They devote time to finding different trimmings and use Swarovski crystals for occasional decoration and embellishment.
