Founded in 1991 Firetrap is a UK denim brand that has become synonymous with the subversive, unconventional and creative. Championing the maverick elements of fashion Firetrap’s ethos of ‘Future Classics’ has formed the basis of their innovative collections, contemporary campaigns as well as motivating their partnerships with the likes of i-D, Stag and Dagger, Bestival and Ziad Ghanem at London Fashion Week to name just a few.
